Little known abroad, Forte dei Marmi is one of the most popular summer destinations for Italians. Protected by the ocean on a side, and the Marble Alps on the others, during the 60s it was selected by the Agnelli family as their summer house. Since then, it has developed luxury tourism and sees among its customers the wealthy Russian and Milanese families of Northern Italy, who are less than a 2-hours drive away. To make a comparison, Forte Dei Marmi is the Carmel by the Sea of Tuscany, with charming little villas with modern architecture and a delightful old town centre complete with high-fashion boutiques. Forte dei Marmi is the perfect destination for lovers of architecture and design, but little appreciated by those who expect the rustic Tuscany.
The Alpemare is one of the most popular beach clubs of Forte dei Marmi, definitely the best place to have a fresh drink and see one of the legendary sunsets of Tuscany. The ambience is terrific: a mix of beautiful cabanas, beach walkways to the water, and art installations. Andrea Bocelli and his family are the owners of the Alpemare, which also serves award-winning cuisine with sea views. The seafood is spectacular and with each course you can taste wines from the Bocelli vineyards.
I captured spontaneous and relaxed photographs of Martina as she danced and posed in the most characteristic spots of the beach club. ￼￼￼￼Some photos at the vintage boat, some along the walkway down to the ocean and, after a dress change, a few more pictures by the water. There couldn’t be a more beautiful place for a super dinner setting at sunset. Our fellow adventurers here were, as usual, the Ilbiancoeilrosa girls and Simone Sardelli with his lovely flower compositions. A heartfelt thanks to L’Ape Operaia in Forte dei Marmi for providing us with clothes and accessories, Marisa of Sugarcups for the pretty cake, Maura Martinelli for the fabulous makeup and to the beach club for letting us their piece of heaven for a few hours. Here you are the photos.